“We want to make sure that the items are turning for our retail partners,” Lentz said. HRG combines rigorous research and experience to create planograms that help pharmacies maximize sales and profits. “It’s a small piece of the pie, but can be a profitable piece if done correctly.”Īnd that’s the ultimate goal of planograms. “Retailers that don’t take advantage of that 10 to 15 percent in front-of-the-counter sales are losing a great deal of money,” he said. “Independent pharmacy margins are shrinking so much behind-the-counter that they need to get that penny profit wherever they can,” said Kyle Lentz, Category Analyst at Hamacher Resource Group ( HRG), a firm that improves results across the retail supply chain by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. They offer a plan based on research-backed factors indicating products should increase profits and turn quickly. These visual diagrams show pharmacies exactly where to place their front-end products. Planograms are guides for arranging retail shelves to maximize front-end sales. Time to trade in your best-laid plans for proven planograms. Is your pharmacy’s front end producing less profit than you hoped?
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Written by and published in Elements magazine, March 15, 2018 Independent Pharmacy Channel Research Reports.
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